Oliver Wight's "The Demand Driven Adaptive Enterprise"

Oliver Wight's "The Demand Driven Adaptive Enterprise" is a business approach that focuses on making organizations more responsive and flexible by aligning processes with actual customer demand. Instead of relying solely on forecasts, it emphasizes real-time data to adapt production and supply chain activities dynamically. This approach helps companies reduce excess inventory, improve lead times, and better meet customer needs, ultimately increasing efficiency and competitiveness in a rapidly changing market environment. It advocates for a continuous, demand-driven system that adapts quickly to shifts in customer preferences and market conditions.