Oliver Wight's "Demand Management"

Oliver Wight's "Demand Management" is a strategic process used by organizations to accurately forecast and influence customer demand. It involves analyzing market trends, customer orders, and sales data to create a reliable picture of future demand. By aligning production, inventory, and resources with this forecast, companies can reduce excess inventory, prevent stockouts, and improve service levels. Essentially, it helps businesses balance supply and demand proactively, ensuring they produce the right products at the right time, ultimately leading to increased efficiency, customer satisfaction, and profitability.