olfactive storytelling

Olfactive storytelling uses scents to evoke emotions, memories, and imagery, enhancing a narrative or experience. By carefully selecting and combining fragrances, it creates an immersive atmosphere that engages the sense of smell, making stories more vivid and memorable. This technique is often employed in marketing, film, and art to deepen emotional connections and transport people into a different environment or mood, all through the power of scent.