Old No. 7

Old No. 7 is a well-known whiskey produced by Jack Daniel's, crafted in Lynchburg, Tennessee. It's a Tennessee whiskey, meaning it undergoes a charcoal filtering process called the Lincoln County Process, which imparts a smoothness and distinctive flavor. The name "Old No. 7" is part of its branding and history, although its exact origin is uncertain. Known for its rich, slightly sweet, and smoky profile, it’s enjoyed neat, on the rocks, or in cocktails, making it one of the most recognizable and popular whiskey brands worldwide.