Ogilvy (David Ogilvy)

David Ogilvy was a influential British advertising executive known as the "Father of Advertising." He founded the well-known agency Ogilvy & Mather and emphasized research, clear messaging, and understanding consumer behavior. Ogilvy believed effective advertising should be honest, memorable, and focused on the customer’s needs. His principles include crafting compelling headlines, using strong visuals, and testing ideas to see what works best. His work transformed the advertising industry, shaping how brands communicate with audiences for decades.