Observational Method

The observational method involves systematically watching and recording behaviors, events, or conditions as they naturally occur without interference. Researchers use this approach to gather accurate, real-world data by carefully noting details such as actions, interactions, or patterns. It is commonly used in fields like psychology, sociology, and market research to understand how people behave in their usual environments. By observing directly, researchers can identify insights that might be missed through surveys or interviews, offering a genuine picture of the subject under study.