Objectives and Key Results (OKR)

Objectives and Key Results (OKRs) are a goal-setting framework used by organizations to define clear aims (Objectives) and measurable outcomes (Key Results) that track progress toward those aims. The Objective is a qualitative, inspiring statement of what you want to achieve, while the Key Results are specific, quantifiable metrics indicating success. This system promotes alignment, focus, and transparency across teams, helping everyone understand priorities and measure performance effectively. OKRs are typically set periodically (e.g., quarterly), fostering continuous improvement and accountability within an organization.