OAAA (Outdoor Advertising Association of America)

The Outdoor Advertising Association of America (OAAA) is a trade organization representing the outdoor advertising industry in the United States. It supports advertisers, media owners, and agencies by advocating for the industry, setting standards, and providing resources. OAAA promotes effective outdoor advertising methods like billboards, transit ads, and digital displays, helping brands reach consumers in public spaces. It also conducts research on industry trends and best practices, ensuring the outdoor advertising sector remains innovative and responsible. Overall, OAAA aims to support the growth and integrity of outdoor advertising as a vital part of marketing strategies.