NXT

NXT is a professional wrestling brand operated by WWE, serving as a platform to develop and showcase emerging wrestling talent. It features a combination of scripted storylines and athletic performance, similar to other entertainment sports. NXT promotes new wrestlers and creative storytelling, often acting as a stepping stone to WWE’s main shows like Raw and SmackDown. The brand emphasizes high-quality matches and character development, making it a key part of WWE’s overall business by nurturing future stars and engaging dedicated fans.