
nudging interventions
Nudging interventions are subtle design changes or prompts that influence people's behavior in a predictable way without restricting their choices. They leverage insights from psychology and behavioral economics to encourage better decisions—such as placing healthy foods at eye level to promote better nutrition or defaulting options to environmentally friendly choices. The goal is to guide individuals toward beneficial behaviors while still allowing freedom of choice, making it easier for people to act in their own best interest without mandates or significant incentives.