Nudge Units

Nudge Units are government or organizational teams that design subtle strategies, called "nudges," to encourage people to make better decisions without restricting their choices. For example, organizing healthier foods at eye level in cafeterias or defaulting to energy-saving options. These approaches leverage insights from psychology and behavioral economics to improve outcomes like public health, financial well-being, and environmental sustainability. Essentially, Nudge Units aim to gently steer behavior in positive directions while preserving individual freedom of choice.