"Nudge" (Thaler and Sunstein)

"Nudge," a concept developed by Richard Thaler and Cass Sunstein, refers to subtly guiding people's choices without restricting their freedom. It involves designing decisions architecture—like the layout of a menu or default options—to encourage better outcomes, such as healthier eating or saving more for retirement. Nudges rely on human tendencies like inertia or responding to defaults, making it easier for individuals to make beneficial choices while maintaining their autonomy. Essentially, it’s about shaping environments to help people make smarter decisions instinctively, rather than forcing or limiting their options.