NRF (National Retail Federation)

The National Retail Federation (NRF) is a leading trade organization that represents and supports retailers of all sizes across various sectors. It advocates for policies that benefit the retail industry, provides research and insights on consumer trends and economic conditions, and offers training and resources to help retail businesses grow and adapt. Essentially, NRF acts as a voice for the retail community, helping companies stay informed, competitive, and responsive to changing market conditions. Its goal is to promote a healthy retail industry that drives economic growth and delivers value to consumers.