NRF

NRF, or the National Retail Federation, is a leading organization representing the retail industry in the United States. It provides research, advocacy, and resources to help retailers improve their businesses. Think of it as a industry umbrella that supports retail companies, from small shops to large chains, by offering insights on market trends, influencing policies, and hosting events to foster growth and innovation. NRF aims to strengthen the retail sector and improve the shopping experience for consumers.