NPS Survey

An NPS (Net Promoter Score) survey is a tool companies use to measure how likely customers are to recommend their products or services. Customers answer a single question on a scale from 0 to 10, indicating their likelihood to recommend. Based on their responses, they are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. This score helps businesses assess customer satisfaction, loyalty, and identify areas for improvement.