NPD BookScan

NPD BookScan is a comprehensive tracking service that records and reports retail sales of published books across various outlets. By collecting data from major bookstores, online retailers, and other sellers, it provides publishers, authors, and industry analysts with accurate sales figures and market trends. This helps stakeholders understand how well different books are performing in the market, make informed decisions, and identify popular genres or topics. Essentially, NPD BookScan acts as an industry thermometer, offering transparent insights into book sales activity on a broad scale.