North Star Metric

A North Star Metric is the key measure a company uses to track its overall success and growth. It reflects the core value the business provides to its customers. By focusing on this one metric, everyone in the organization aligns their efforts toward improving what truly matters for long-term sustainability. For example, a streaming service might consider the total hours watched per user as its North Star Metric, since it indicates how engaged and satisfied users are. This clarity helps guide decision-making and prioritize initiatives that directly drive meaningful progress.