Normative Social Influence Theory

Normative Social Influence Theory explains how individuals often change their behaviors or opinions to fit in with a group, primarily to be accepted or liked. People may go along with the majority even if they privately disagree, because they value social harmony and fear rejection. This influence is driven by the desire for social approval rather than genuine belief change. It highlights the power of group norms in guiding behavior, especially in situations where people want to be part of the group or avoid standing out.