Normative Isomorphism

Normative isomorphism refers to the process by which organizations become similar because of shared professional standards, values, or education. When organizations face industry norms or best practices, they tend to adopt similar policies and procedures to maintain legitimacy and credibility. This often happens through professional networks, regulatory guidance, or educational influences that promote uniformity. Essentially, organizations conform to common standards to gain trust and align with established norms within their field, leading to increased similarity across different organizations operating in the same industry or sector.