normative ethical theory

Normative ethical theory is a branch of philosophy that explores how we should behave and what principles guide moral decision-making. It seeks to establish standards or rules for determining right and wrong actions, often proposing specific theories such as utilitarianism (maximizing happiness), deontology (upholding duties and rules), or virtue ethics (cultivating moral character). These theories help us understand moral responsibilities and make consistent choices in complex situations. Overall, normative ethics aims to provide a rational basis for moral judgments and guide individuals and societies toward ethical conduct.