normative and informational influence

Normative influence occurs when individuals conform to group norms to gain acceptance or avoid rejection, often aligning their behavior with others even if it contradicts their beliefs. Informational influence happens when people look to others as a source of correct information, especially in uncertain situations, leading them to adopt beliefs or actions they believe are accurate based on the group's guidance. In essence, normative influence is about social acceptance, while informational influence is about seeking accuracy or knowledge. Both are forms of social pressure shaping how we think and act within groups.