NormanM (Don Norman)

Don Norman is a renowned expert in design and human-computer interaction. He focuses on making products, systems, and technology more user-friendly by understanding how people think, feel, and behave. His goal is to create designs that are intuitive, efficient, and satisfying to use. Norman emphasizes that good design should help users easily achieve their goals without frustration, by considering human abilities and limitations. His work bridges psychology and design, improving everyday experiences with technology, appliances, and interfaces to better serve users' needs and improve usability.