Norman Lear Center

The Norman Lear Center is a research and public policy organization at the University of Southern California that focuses on understanding the impact of entertainment and media on society. It studies how television, movies, and other media influence public attitudes, behaviors, and culture. The Center also explores ways to promote responsibility in media creators and to use entertainment positively to inform and educate audiences. By examining media’s effects, the Norman Lear Center aims to foster a more informed and thoughtful engagement with entertainment content, benefiting society as a whole.