Norman Granz

Norman Granz was a influential American jazz impresario, producer, and promoter, best known for founding several influential jazz record labels, including Verve and Pablo. He was passionate about recording and promoting jazz artists such as Ella Fitzgerald, Billie Holiday, and Oscar Peterson. Granz was a strong advocate for racial integration and famously insisted on racially integrated concert audiences. His work helped elevate jazz to a respected art form worldwide, and he played a key role in capturing some of the genre’s most iconic performances. His dedication to artists' rights and high-quality recordings left a lasting legacy in music history.