Norman, Don

Don Norman is a renowned cognitive scientist and design expert known for emphasizing user-centered design—creating products that are intuitive and easy to use. His work highlights the importance of understanding how people interact with technology to improve usability and prevent errors. Norman advocates for designing with empathy, ensuring that products align with human behavior and mental models. His ideas have significantly influenced fields like interface design, ergonomics, and human-computer interaction, promoting the development of more accessible and effective technologies.