norm diffusion

Norm diffusion is the process by which social behaviors, values, or expectations spread across different individuals, groups, or societies over time. It occurs as people observe others adopting certain practices or beliefs, and then choose to follow suit, leading to widespread acceptance of new norms. This process can happen through various means like communication, media, or direct interaction, ultimately shaping what is considered acceptable or typical within a community or culture. In essence, norm diffusion helps explain how social standards evolve and become shared across different societies or groups.