Nonaka and Takeuchi (Ikujiro Nonaka and Hirotaka Takeuchi)

Ikujiro Nonaka and Hirotaka Takeuchi are known for their work on knowledge management and organizational creativity. They developed the theory that organizations create value by transforming tacit (personal, difficult-to-express) and explicit (codified, documented) knowledge through a continuous process called the "SECI model." This model involves four steps: Socialization, Externalization, Combination, and Internalization. Through these steps, organizations foster innovation, share knowledge effectively, and adapt to changing environments. Their work emphasizes that managing knowledge is crucial for sustained growth and competitive advantage in today’s complex world.