non-use cancellation

Non-use cancellation is a process where a trademark registration is canceled because the owner has not used it for a certain period, typically usually three to five years, without any valid reason. This legal measure allows others to register the mark or prevents the owner from maintaining exclusive rights if they are not actively using or promoting the brand. It helps ensure trademark rights reflect active commercial use rather than inactive or abandoned marks, promoting fair competition and proper utilization of registered marks.