Non-traditional trademarks

Non-traditional trademarks are unique signs that distinguish a brand beyond standard logos or words. They include elements like colors, sounds, shapes, scents, or even product packaging, which companies use to identify and differentiate their products or services. For example, the distinctive shape of a Coca-Cola bottle or the sound of a brand’s jingle can serve as non-traditional trademarks. These marks help consumers recognize and associate products with a specific source, enhancing brand identity and protection in the marketplace. Their registration depends on demonstrating that these elements uniquely identify and distinguish the brand.