Non-Obvious Formulation (NOF)

Non-Obvious Formulation (NOF) is a strategic approach to innovation that involves creating new products or solutions by combining existing ideas in unique ways that are not immediately apparent. Instead of straightforward improvements, NOF encourages thinking outside conventional boundaries to uncover novel opportunities. It emphasizes understanding the hidden connections and less obvious patterns within data or concepts to develop breakthroughs that stand out in the market. Essentially, NOF helps innovators see beyond the obvious, enabling the creation of distinctive offerings that address unmet needs or solve problems more creatively.