non-GAAP (Generally Accepted Accounting Principles)

Non-GAAP (Generally Accepted Accounting Principles) refers to financial measures that companies use which do not follow standard accounting rules (GAAP). These adjustments may exclude certain expenses or revenues to provide a different view of the company's core operations. While they can offer insights into performance, non-GAAP figures are not standardized and can vary between companies, so they should be considered alongside GAAP measures. Investors use non-GAAP metrics to better understand ongoing business trends, but it's important to review them critically and understand the adjustments made.