NOC (Nantahala Outdoor Center)

The Nantahala Outdoor Center (NOC) is a well-known adventure recreation company located in North Carolina, specializing in outdoor activities like whitewater rafting, kayaking, zip-lining, and mountain biking. It serves as a hub for outdoor enthusiasts, offering guided trips, equipment rentals, and training for beginners and experienced adventurers alike. Founded in 1972, NOC provides access to the scenic Nantahala River and surrounding Appalachian Mountain landscapes, blending outdoor excitement with environmental education. It also features accommodations, dining, and retail shops, making it a comprehensive destination for outdoor adventure and tourism.