No Magic

"No Magic" refers to the idea that successful project management, especially in complex initiatives like software development or organizational change, relies on transparent, predictable processes rather than mysterious or unpredictable factors. It emphasizes that with proper planning, clear communication, and best practices, results can be reliably achieved without relying on luck, intuition, or "magic" solutions. Essentially, it promotes the understanding that effective management and methodologies—such as those used in business architecture—are grounded in logic and discipline, enabling consistent, successful outcomes instead of relying on chance or superstition.