No Logo (Naomi Klein)

*No Logo* by Naomi Klein explores how powerful multinational corporations focus more on branding and advertising than on quality or ethics. It argues that these companies often exploit workers and resources while creating iconic logos that influence consumer identity. Klein highlights how brand culture can overshadow genuine community and social values, leading to increased inequality. The book encourages consumers to question corporate motives, supporting ethical and local alternatives instead of passive consumption. Overall, it’s a critique of corporate dominance in shaping culture and the importance of awareness and activism in resisting it.