No Logo (by Naomi Klein)

*No Logo* by Naomi Klein explores how powerful multinational corporations prioritize branding and profit over social responsibility, often at the expense of workers and communities. Klein argues that these companies use marketing and advertising to shape cultural values, while outsourcing production to low-wage countries to maximize profits. The book encourages consumers to challenge brand loyalty, highlighting the rise of brand-based activism and protest as tools for social change. Overall, it critically examines how corporate branding influences society and advocates for more ethical, accountable business practices.