No Logo

No Logo is a book by Naomi Klein that critiques how large corporations build brand identities to influence consumer loyalty and suppress workers’ rights. Klein argues that brands often prioritize logo placement and marketing over the quality or ethics of their products, contributing to a culture of consumerism. The book encourages consumers to be more aware of these tactics and consider the ethical implications of their purchasing choices. Essentially, it calls for a critical look at how branding shapes society and impacts economic and social fairness.