No Frills

No Frills is a type of retail store that offers essential products at lower prices by reducing costs associated with branding, store aesthetics, and additional services. These stores typically carry a limited selection of mainly private-label or generic brands, minimal store decorations, and fewer staff. The focus is on providing basic, everyday items like groceries and household goods in a straightforward shopping environment, enabling customers to save money. No Frills emphasizes efficiency and affordability, appealing to budget-conscious shoppers who prioritize value over premium shopping experiences.