Nirma

Nirma is a well-known Indian brand primarily recognized for its affordable and effective cleaning products, especially its powdered detergent. Launched in the 1960s, it revolutionized the domestic cleaning market by offering quality products at low prices, making laundry accessible to millions of middle- and lower-income households. The brand's success lies in its innovative marketing and mass affordability, shaping a new segment in the Indian consumer market. Over time, Nirma has expanded into various other segments, including detergents, soaps, and personal care items, maintaining its reputation for cost-effective, reliable products.