Nike, Inc. v. Already, LLC

Nike, Inc. v. Already, LLC is a legal case where Nike accused Already, LLC of infringing on its trademark by misusing Nike’s name and logo, potentially causing confusion among consumers. Nike argued that this unauthorized use damaged its brand’s reputation and diluted its trademarks’ value. The court examined whether Already’s actions constituted trademark infringement or fair use. The case highlights issues around protecting brand identity and how businesses can or cannot use trademarks in ways that might confuse consumers or harm the trademark owner’s rights.