Nike, Inc. (company)

Nike, Inc. is a leading global sportswear and equipment company known for designing and selling athletic shoes, clothing, and gear. Founded in 1964 as Blue Ribbon Sports, it adopted the name Nike in 1971, inspired by the Greek goddess of victory. Nike is renowned for its innovative products and marketing strategies, including the iconic "Swoosh" logo and "Just Do It" slogan. The company sponsors top athletes and teams, focusing on performance and lifestyle. Its mission is to inspire and empower people through sport, making it a significant player in the health and fitness industry worldwide.