Nielsen (Nielsen Media)

Nielsen (Nielsen Media) is a company that measures and reports what TV shows, radio programs, and digital content people watch or listen to. They collect data through surveys, tracking devices, and other methods to understand audience habits. Nielsen’s insights help advertisers, broadcasters, and content creators understand who is engaging with their media, how many people are tuning in, and when. This information influences advertising rates, programming decisions, and overall media strategy. Essentially, Nielsen provides an independent, data-driven picture of media consumption, enabling industry stakeholders to make informed decisions based on reliable audience measurements.