Niche audiences

A niche audience refers to a specific group of people interested in a particular topic, product, or service. Unlike broad audiences, niche audiences have unique preferences, needs, or interests that set them apart. Businesses target these groups to create tailored messages and offerings, making their marketing more effective. For example, instead of targeting all sports fans, a company might focus on fans of mountain biking. Understanding a niche audience helps businesses connect more deeply, increase engagement, and improve the chances of success by addressing the specific desires of that smaller, specialized group.