Niantic (Pokémon GO)

Niantic is the company behind Pokémon GO, an augmented reality (AR) mobile game that blends digital elements with the real world. Players use their smartphones to find and catch virtual Pokémon placed around physical locations. The game encourages outdoor activity and social interaction by integrating geolocation data, allowing players to explore their surroundings, visit specific landmarks, and participate in community events. Niantic develops immersive AR experiences that connect digital gameplay with real-world environments, creating a dynamic and interactive experience for users worldwide.