Niantic

Niantic is a technology company best known for creating augmented reality (AR) experiences that blend digital content with the real world. They develop location-based mobile games, such as Pokémon GO, which encourages players to explore their surroundings using smartphones. Niantic leverages geolocation and AR technologies to create immersive, interactive experiences that promote outdoor activity, social interaction, and engagement with the environment. The company's focus is on combining gaming, technology, and physical world exploration to deliver innovative entertainment that encourages users to connect with their surroundings in new ways.