new market disruption

Market disruption occurs when a new product or technology significantly changes an industry, often by offering a simpler, more affordable, or more convenient alternative to existing solutions. This shift can attract customers who previously couldn't access the market or didn't see value in traditional options. Over time, the disruptive innovation can replace older methods, reshape business models, and create new opportunities. Examples include streaming services replacing DVDs or digital cameras replacing film photography. Essentially, market disruption transforms how products or services are delivered and consumed, challenging established companies to adapt or risk becoming obsolete.