New gTLD Program

The New gTLD Program is an initiative by ICANN to expand the domain name system by allowing organizations to create new types of website addresses beyond traditional options like .com or .org. This program grants rights to apply for unique domain extensions, such as .tech, .sports, or .music, enabling brands and communities to establish more specific online identities. It aims to increase choice, competition, and innovation in the internet’s naming system, helping websites stand out and better reflect their purpose or affiliation.