New Brutalism

New Brutalism is an architectural movement from the mid-20th century that emphasizes raw, honest materials and functional design. Its name derives from "Brutalism," characterized by stark, rugged concrete structures that reveal their construction. New Brutalism updates this approach with a focus on practicality, structural honesty, and social purpose, often showcasing bold geometric forms and a sense of solidity. It aims to create buildings that are both aesthetically powerful and genuinely serve their users, reflecting a transparent relationship between design, materials, and function.