New Behavioral Economics

New Behavioral Economics is a field that explores how real human behavior, emotions, social influences, and cognitive biases shape our economic decisions, often deviating from traditional rational choice theories. It combines insights from psychology and economics to better understand why people sometimes make unpredictable or seemingly irrational choices—like saving less than they should or falling for persuasive marketing. This approach aims to improve policies, marketing, and financial planning by considering these human tendencies, leading to tools and strategies that help people make better, more informed decisions in real-world situations.