New Audience Research

New Audience Research involves studying and understanding groups of people who haven't been previously targeted or reached by a business, organization, or media. It helps identify their interests, behaviors, and preferences so that content, products, or marketing efforts can be tailored to engage them effectively. By exploring these new audiences, organizations can expand their reach, discover unmet needs, and develop strategies to connect with diverse communities, ultimately driving growth and relevance in an ever-changing landscape.