neuro-marketing

Neuro-marketing combines neuroscience and marketing to understand how consumers' brains respond to advertising and products. It uses tools like brain scans and biometric measurements to uncover subconscious preferences, emotions, and decision-making processes. By analyzing these responses, businesses can create more effective marketing strategies that resonate on a deeper level, influencing consumer behavior more naturally. Essentially, neuro-marketing seeks to tap into the brain’s underlying drivers to improve product design, branding, and messaging, making marketing efforts more targeted and impactful based on how the brain truly reacts.